July 13, 2024

Tishamarie online

Specialists in technology

Facebook stops letting advertisers target people interested in ‘pseudoscience’


Image by Pixabay/Illustration by CNET

Facebook will no longer allow advertisers to target their ads at people interested in “pseudoscience.” The move follows a report from The Markup that said Facebook was allowing such ads even amidst company-wide efforts to crack down on misinformation about the COVID-19  outbreak circulating on its platforms.

Facebook had reportedly classified as many as 78 million users as having a potential interest in pseudoscience, beliefs or practices mistakenly regarded as scientific. As part of its investigation, The Markup said it was able to target ads of its own at these users on both Facebook and Instagram, with some of the ads being approved within minutes.

Facebook on Thursday confirmed the targeting option had been removed to prevent potential abuse.

“This interest category of advertising should have been removed in a previous review and we’ve removed it,” said Rob Leathern, Facebook’s director of product management, in an statement. 

A spokesperson for Facebook added that the company reviews ad targeting options on an ongoing basis

Read more: Coronavirus myths: Don’t believe these fake reports about the deadly virus

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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