May 27, 2022

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Future Technology

Dating App Muzmatch Loses Court Battle Against Tinder-Owner Match

  • Tinder and Hinge-proprietor Match Group sued Muslim-oriented rival Muzmatch in the Uk.
  • The US dating big claimed Muzmatch experienced traded off its reputation and infringed on its IP.
  • The court ruled in favor of Match in a judgment unveiled on Wednesday.

Tinder-operator Match Team has gained a legal struggle versus Muslim-centered rival Muzmatch, which it experienced accused of “totally free-riding” off its track record.

Match, which also owns the likes of Loads of Fish and Hinge, claimed the startup experienced copied the glance and come to feel of its brand and apps and that using the phrase “match” in its identify, Seo, and meta tags could confuse people into thinking the two companies were being involved with 1 another.

The US relationship large sued London-centered Muzmatch in the British isles Mental Property and Organization Courtroom (IPEC) with both events appearing in court more than the study course of two days in January following the initial grievances were lodged in 2021.

Muzmatch, which has traded below that title given that 2011, denied claims that his firm could “go off” as an affiliate of Match. The authorized action arrived right after Muzmatch turned down 4 acquisition presents from Match in 2018 and 2019, founder Shahzad Younas claimed in courtroom filings.

On Wednesday, the court ruled in favor of Match in a blow to its Muslim-oriented rival that could pressure it to alter its title. Muzmatch options to charm the consequence and is still checking out its lawful selections, it said.

Nicholas Caddick QC, deputy Superior Courtroom choose, reported the term “match” developed a link amongst Match and Muzmatch and that Younas had “wrongly” viewed the use of the term as descriptive. The Muzmatch founder persistently argued that “match” was a descriptive phrase for matchmaking. 

“In specific, I find that the typical consumer would have believed that Muzmatch was a sub-manufacturer of that organization [Match] specially qualified at Muslim consumers and specifically at all those Muslim people who felt that the providers of a mainstream on the web dating support supplier were not in accordance with Islamic values,” Decide Caddick said in his judgment.

Muzmatch did not, nevertheless, observe Match’s branding in its use of the logo’s lowercase letters, shades, and coronary heart icon, Decide Caddick ruled. 

Younas stated he was “gutted” about the consequence. “But I am a fighter. We will not likely enable Match Team destroy us,” he included.

The startup, which employs 68 people today, is awaiting the official injunction with conditions, pinpointing the day it will have to quit employing the Muzmatch name.  

“We are wanting into submitting an appeal, which will suggest no tangible motion for an additional 10 to 12 months if granted,” Younas explained. 

The Muzmatch founder beforehand instructed Insider that it would not benefit his enterprise to be related with Match, as mainstream courting apps have been geared in the direction of informal relationships whilst Muslims were looking for marriage.

In his judgment, Choose Caddick claimed the intention to benefit from Match’s popularity was “distinct” from Muzmatch’s Web optimization tactic.

“If there was no profit to Muzmatch, it is really hard to see why it would have applied keyword phrases like the phrase Match in a way that could be distinct together with the names of other relationship service suppliers like, from 2015, the identify Tinder,” he claimed.

Muzmatch stated it was checking out “all choices” to stay clear of shifting its identify and is concentrating on extensive-expression ideas.

“We’ve bought some actually remarkable item alterations and attributes we are about to launch to our consumers – features never in advance of seen for the Muslim viewers,” the founder reported. 

“We would not stop innovating and listening to our customers and serving them in a fashion that respects their faith in a way that mainstream products and services do not. This is a slight setback but we’ve received a incredibly capable and bold staff who want to develop something truly wonderful for the Muslim neighborhood.”

Muzmatch statements to have about 6 million people globally.

A spokesperson for Match explained in a statement: “We are happy that the court docket acknowledged what we have known to be correct: that Muzmatch has unfairly benefitted from Match Group’s popularity and financial commitment in its manufacturer and was driving Match Group’s coattails for undeserved get in this really aggressive marketplace.

“We have, and will constantly guard the work, creativeness, and innovations of our personnel, and are grateful that the courtroom identified this and ruled accordingly.”

It is not nevertheless clear if Muzmatch will have to pay back reparations.