Amazon customers looking for a rollout of its new “Climate Pledge Friendly” label, that will highlight items that have been certified by a wide range of partners as sustainable products.online shopping experience now have an easier way to identify more ecologically sustainable products. On Wednesday, Amazon announced the
The online retailer also created a, which lets shoppers either or search for specific products bearing the green label. Amazon said the badge can already be found on about 25,000 listings.
A number of outside organizations partnered with Amazon to certify these products as sustainable, including EnergyStar, Fairtrade and Rainforest Alliance. Amazon also created its own program, called “Compact by Design,” to highlight products whose designs are more sustainable even if the items themselves don’t appear particularly eco-friendly.
“Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” said Amazon CEO Jeff Bezos in a release. “With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”
Amazon has been working to expand its green initiatives, with Bezos in September 2019 unveiling the company’s Climate Pledge, an array of programs with the overarching goal of making Amazon net zero carbon by 2040. As part of the effort, Amazon earlier this year started the $2 billion Climate Pledge Fund, a venture capital fund that’ll invest in companies that develop ways to reduce carbon emissions.
In addition to Amazon’s work, Bezos in February unveiled the, with $10 billion in funding to protect the environment.
Amazon’s Climate Pledge Friendly program comes just one day after CNET reported the, which will kick off on Oct. 13. The annual shopping event, which usually takes place in July, was delayed this year amid the coronavirus pandemic.