May 26, 2022


Future Technology

I Quit Amazon Delivery to Start a Web-Design Agency

  • Diego Diaz, 23, started Ammo Studio, a website advancement agency, in February 2021.
  • He remaining positions in protection, at Amazon, and in social media to pursue his dream of working in tech.
  • Here’s Diaz’s tale, as advised to author Perri Ormont Blumberg.

This as-informed-to essay is based on a dialogue with Diego Diaz, a 23-yr-aged world wide web designer and the founder of Ammo Studio based mostly in Los Angeles, California. It has been edited for length and clarity.

This tale is component of “How the Pandemic Improved My Profession,” an Insider collection documenting the moves and times that shaped people’s careers more than the last two a long time.

At the starting of the pandemic, I was functioning graveyard shifts as a safety guard. It was hard, especially when I worked outside the house an crisis room and experienced to witness the results of COVID-19 firsthand.

I was also anxious about currently being allow go due to virus cases spiking. It was considerably from my aspiration task, but it arrived with a paycheck, so I trapped with it.

man sitting in a car wearing a security shirt

Diaz as a security guard.

Courtesy of Diego Diaz

I have constantly experienced aspirations of doing the job in tech, but I hardly ever knew fairly how to get there without a official coding or computer software engineering background. I’d been trying to teach myself how to code for yrs working with YouTube, Codecademy, and Visible Studio Code with out achievement. I never stopped making an attempt, nevertheless, and would carry my laptop with me for my shifts to assistance pass the time. 

In February 2021, I launched Ammo Studio, an specialist website growth company making use of Webflow, a site that teaches persons to develop websites from scratch without the need of needing to code.

In early 2020, I came throughout an advertisement for Webflow

This was my first introduction to the “no-code” group, and it quickly caught my consideration. I commenced to investigate Webflow and searched for the organization on Twitter. I came across the broader no-code neighborhood there and understood in my gut that this was my prospect. 

In excess of the next few months, I continued to investigation Webflow and build connections within the no-code group, but I didn’t have the time to dig into it further.

At the finish of 2020, I give up my position as a security guard and located a new work as an Amazon supply-driver helper accomplishing actual physical labor 

Getting to wake up at 4:30 a.m. and work 10-hour times lifting packages amongst 50 and 300 lbs . was exhausting, so I ongoing to look for my way out. 

Amazon driver wearing a mask

Diaz working an Amazon change.

Courtesy of Diego Diaz

I cold-emailed a business in the no-code space and in some way managed to get a social-media occupation there with no startup experience.

I emailed the founder, established up a connect with, then had to produce a blog site submit before they made a choice. At very first, I was really fired up and grateful, but the spend was very minimal, and I experienced to stay at my Amazon task to get by. The extended hours and consistent stress took a toll, and I understood I would not be capable to preserve this up permanently.

In February 2021, I quit both of those jobs 

Pondering what to do next, I posted on Twitter about leaving the startup and was flooded with different startups wanting to recruit me for social-media positions. I pretty much signed with a person but understood that I didn’t truly like performing social media. It was draining, and the working experience at the very last work left me not seeking to do it any more.

I took a step back again and thought about what I liked to do, and understood it was making and building.

So I built the bounce into building a Webflow-based world-wide-web-style company

The initially six months were being insanely challenging with only two consumers — a single becoming hourly. Not only did that reduced my self esteem, but my family members was telling me to get a “serious” job once more, which made it that much more challenging.

By July 2021, I wasn’t bringing on any new consumers or qualified prospects, and the only way I was ready to spend my bills was by currently being added frugal and shelling out for costs with revenue saved from my initially client. Throughout that time, I was 95% near to quitting — just a thirty day period ahead of my company blew up.

Soon after months of no achievement and wanting to quit, I finally begun landing consumers soon after launching my website and reaching out to more people today on Twitter. I’ve been accomplishing properly since. 

What genuinely commenced finding things heading was landing a challenge with On Deck

A properly-recognized man or woman on Twitter requested about Webflow freelancers and I responded to it, not figuring out the organization she labored for was On Deck, a expertise platform. 

When the web-site I designed introduced, I posted it on Twitter, and sales opportunities flooded in soon after people today saw my operate. 

My 1st five-figure project, for $10,000, arrived in August 2021. The most dollars I would ever observed at just one time prior to that was $1,000 in my biweekly shopper checks. 

Rapidly-ahead to January 2022, and we strike $57,000 in profits that month by itself

I have a couple contractors assisting me out. We at present have $50,000 in new assignments, two $20,000 assignments, a couple of scaled-down types, and some recurring retainer assignments. I you should not feel I have produced that in my total operating career in advance of Ammo, and I have been operating on and off given that I was 16. 

Some of the worst work I had associated physical labor, but the types with graveyard shifts and buyer-company roles served form a great deal of how I operate my business enterprise now. Working tough, remaining disciplined, taking care of time, and finding out to interact well with real shoppers have turned out to be strengths for me (even however I hated them at the time). 

The biggest problem I experienced when producing the transition was believing in myself sufficient to keep going 

A different problem has been time management. Due to the fact I will not have set hours anymore, I’ve really necessary to find out accountability for myself, my purchasers, and my group on a larger scale. It was a procedure — I just experienced to figure it out and prioritize the company around items like hanging out with buddies and sleeping.

Anything I’ve never ever shared publicly was acquiring to offer with major


and wellbeing troubles that seriously influenced me. Immediately after barely graduating from superior college, I went into a deep despair. Expanding up, I noticed most of my household associates having difficulties with melancholy, so I failed to really see a way out. I understood I did not want to repeat the cycle, but with no revenue, connections, or means, I did not know how to crack it.

The pandemic assisted me realize there are real opportunities out there, and these opportunities are specially offered on the world-wide-web, even for individuals like me who did not have cash or a community escalating up. There’s a ton of revenue to be produced if you devote time to studying in-demand from customers techniques, solving useful business problems, and putting your self out there.