In order to increase sales, a business needs to develop strategic marketing plans. Banner design is a very important part of this plan and it can make a huge impact on the amount of sales of your product or service. A banner usually contains your company’s mission. It is a cheap and effective way to market your product or service.
There are two main types of banners; internet banners and printed banners. Here we are going to talk about internet banner design because most companies want to put efforts on this one because it represents their website or virtual existence in a much better way. Consumers are more closely connected to you through internet. In order to make this connection strong and ever-lasting you have to design banners and signs so that your company is always in their view. Your company’s online visibility becomes clearer by creating banner design.
However, your banner design will fail if you do not design it efficiently. There are some factors you should analyze first before designing banners for your website or hiring a banner design services so that you yield lots of benefits from it. Following are those factors:
1. First you should find out how your competitors have designed the banners. Do online research and you will find many results; this step is important because it will let you know what strategies your competitors are using to attract consumers. Then you can come up with better ideas of banner design so that you rank ahead of your competitors.
2. The banner design needs to state the mission statement of your company. What is the mission of your company? What is the trademark of your company? Remember that your mission should be consumer oriented and not profit oriented otherwise your consumers will not pay attention to what you are saying in your banner no matter how useful your product or service may be. Mission should also be unique and not copied from one of your competitors. Consumers will quickly find it out because they are capable of doing intensive research. Once they find it out they will think of your company as a scam or cheat.
3. Banners give a brief detail of your website. Therefore, it should be designed in such a way that it encourages the consumers to open your website and know the complete details of the product or service you are selling. Use catchy, grammatically free trademarks such as ‘Click here’, ‘Know from here’, ‘Sign up now’, ‘Visit us today’, etc. Hence, banners and signs will help you bring lots of traffic on your website and so your website ranking will increase.
4. From a Search Engine Optimization point of view, banner design should contain keywords so that you rank among the top ten search pages of the search engines like Google, yahoo, msn, etc.
Once you have considered these factors, you should now waste no time in designing a banner for your website.